Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform
Growth Machines: Combining Product-Led Growth and Sales
Segmenting Customers in a Product-Led Sales Strategy
This chapter explores the segmentation of customers within a product-led growth framework, distinguishing between inbound and outbound sales strategies. It emphasizes the use of zero-party data and geographical insights to refine sales approaches and improve customer interactions.
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