DomainSherpa – Down The Rabbit Hole – March 2, 2023: Domain Names and Trademarks with John Berryhill
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Tinkerbell Shoes Gives You Wings
Robin Hood would not have been an effective brand for the Robin Hood financial app if the Robin Hood story hadn't existed and been told. The only reason that this Tinkerbell name is an appropriate brand or carries any weight is because we're sort of utilizing the fame around a fairy named Tinkerbell from this story. And without that association, then we really, you know, we got a leaky bucket, right? What do we got? We got a product, probably a mediocre brand at best if nobody has certain social services.
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