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Episode 22: Mike Katz Cuts Through the CDP BS
Marketecture: Get Smart. Fast.
The Future of Personalization
The confidence interval across like many of these insights that are produced is highly, highly variable. So you kind of have to preface a lot of the results that are being provided with some sort of mechanism to kind of temper the confidence or temper the expectations. And so, you know, I think the early science, like it's cool. We're able to do it in a way where it like aggregated. There's no like privacy or consent issues.
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