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Episode 22: Mike Katz Cuts Through the CDP BS

Marketecture: Get Smart. Fast.

CHAPTER

The Future of Personalization

The confidence interval across like many of these insights that are produced is highly, highly variable. So you kind of have to preface a lot of the results that are being provided with some sort of mechanism to kind of temper the confidence or temper the expectations. And so, you know, I think the early science, like it's cool. We're able to do it in a way where it like aggregated. There's no like privacy or consent issues.

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