Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF)
DTC Podcast
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Automate Your Amazon Ad Campaigns Using Bit Optimization Software
Amazon's algorithm is just working on an auction of course to show your ad which is just your bid compared to your competitors bid with some sort of relevance factor built in there. We segment those pretty heavily if it was brands like Nike we'd probably have multiple campaigns because they probably have a ton of different searches and then yeah separating out your branded even two different types of your branded terms if necessary okay so a lot of Amazon advertising a lot of the industry is moving towards using automation software to control a lot of it.
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