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Ep. 144, The MIT Framework For Daily Media Buying Decisions

The Smart Marketer Podcast

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How to Check Your Click Through Rate and Cost Per Click

After 48 hours, I just want you to look at like, did it generate at least one purchase? Or did it generated at least like a few leads if you're running lead gen campaign? If that's the case, then I would probably just let it run and check back in the next day. But if it doesn't look good, there can be an argument to be made to already turn it off. So this is your second check after 48 hours. It's just like after 48 hours, assuming you have a decent daily budget. Is there an indication that there's life today that could potentially be a success?"

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