Conversations That Changed My Life | Ep 496
The Game with Alex Hormozi
00:00
The Leverage Behind a Product
Warren Buffett talks about investing what you know. For me I know business and so what do I invest in now only businesses which most times people consider private equity one of the riskiest types of investment but it's only risky if you don't know what you're doing. An exceptional product is a quadratic relationship with your audience. Good marketing or good sales is a linear relationship meaning if I spend a dollar I get X dollars back if I make X phone calls I get Y dollars back. With a product if you make an exceptional product one person buys the product and they tell two two tell four four tell eight. And so if you focus on the product on making something that's so unbelievable
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