6min chapter

The Calum Johnson Show cover image

The SECRET FORMULA That Launches $52 Million Dollar Companies From Nothing | Ruben Harris

The Calum Johnson Show

CHAPTER

Storytelling, Momentum, and Success Stories in Fundraising

Learn about how Liquid Death, a water brand, managed to raise millions of dollars by offering an alternative to alcohol at bars and concerts. Discover the importance of storytelling, momentum, and strategic value in successful fundraising.

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