2min chapter

Nikonomics - The Economics of Small Business cover image

50 - Billion Dollar Lessons from a $800M Mistake with Elizabeth Knopf

Nikonomics - The Economics of Small Business

CHAPTER

Navigating Business Challenges in the Panama Market

This chapter explores the speaker's experiences managing a company in Panama's small e-commerce market, highlighting competition with larger players like Mercado Libre. It discusses the strategic shift towards international trade and the operational hurdles, particularly cash-on-delivery issues, faced in the local context.

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