FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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Introduction

Sarah, a Director of Product Marketing, shares valuable insights on organizing successful ABM roundtables in the B2B SaaS industry. The chapter covers key aspects like target account lists, participant engagement, content management, discussion moderation, and ROI optimization post-event.

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