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#70: "How Do I Make My Copy Clear, But Not Boring?"
Marketing Made Simple
The Difference Between Marketing and Branding
Marketing is about clarity and it's about answering three questions. What do you do? How does it make my life better? And how do I get it? If you can answer those three questions in your branding, very simply you can have a clear message. The thing that should be powering all of your marketing and messaging is the story brand framework. It really invites customers into a story where they get to be the hero of the story.
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