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#70: "How Do I Make My Copy Clear, But Not Boring?"

Marketing Made Simple

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The Difference Between Marketing and Branding

Marketing is about clarity and it's about answering three questions. What do you do? How does it make my life better? And how do I get it? If you can answer those three questions in your branding, very simply you can have a clear message. The thing that should be powering all of your marketing and messaging is the story brand framework. It really invites customers into a story where they get to be the hero of the story.

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