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Bringing Back the American Hoodie
What's Your Problem?
What Happened When We Don't Have Sweatshirts?
A Slate article about the company's 10-year anniversary was published on December 4th, 2012. The next morning, they'd sold out of everything in the pipeline and had to put up a blog post saying they were sold out. "We thought the article is just hit. Here we were in December 6th or 7th," says founder Jacob Schmitz.
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