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5min chapter
Episode 509: It’s like the Suburbs
Software Defined Talk
Comparing IBM's Enterprise Solutions to Costco's Simple Value Proposition
This chapter explores the similarities between IBM's enterprise solutions and the shopping experience at Costco, highlighting the structured, non-individualistic nature of both. The conversation also delves into the need for integrated tech platforms, advocating for simplicity and clear value over complex branding.
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Listen to the best highlights from the podcasts you love and dive into the full episode