Honest signals
Akimbo: A Podcast from Seth Godin
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How to Send Dishonest Signals to the World
We have a choice when we send signals to the world. Maybe the signal we're sending is an honest one, maybe not. The other alternative is to send a dis signal, a little trickery,. A way of saying to people, i've got these resources, but not really. It's a bluff. And nature has examples of creatures that bluff. There's plenty of cliches about dogs that bark louder than their bite.
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