AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
20min chapter
Why Conversion-First Thinking Is Hurting Your Brand’s Future with The Good’s Jon MacDonald
The Frictionless Experience
Navigating the Customer Journey
In this chapter, the importance of understanding the customer journey, particularly the discovery phase, is explored. The discussion emphasizes how brands can better guide users to enhance their experiences, improve satisfaction, and foster loyalty. With examples and insights into user onboarding and the impact of site speed, the chapter advocates for a holistic approach to customer interactions, prioritizing meaningful improvements over mere optimization.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode