The Paradigm of Product Development

It's like it gets watered down as you have more people and particularly. It has more and more of those people who have basically no skin in the game, right? Where they have an asymmetric bias. Or when you get people using your product and you're ... I was in this situation with a startup called drip marketing automation platform. We were growing like crazy. But there's a balance because you can get hard, you can get a shell, right? You can become, you know, the hulk or whatever where your skin is too thick. Yeah, too armored up.