6min chapter

How I Built This with Guy Raz cover image

Lynda.com: Lynda Weinman and Bruce Heavin

How I Built This with Guy Raz

CHAPTER

Were You Marketing With That Money?

I think we could attribute the speed of broadband coming more into play. We were actually compressing our early videos that only needed one meg per minute to be able to play in real time. And it just was a word of mouth thing. No matter how much we spent on marketing radio or television, even at the end, it was always the word of mouth. So i'd like to believe that we were doing something differently, and i really do believe that.

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