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10min chapter
Running a Concierge MVP (Part 3 of Starting a Startup Live On The Pod)
Idea to Startup
Building Trust and Defining Your Target Audience for a Concierge MVP
This chapter focuses on the critical steps for launching a concierge Minimum Viable Product (MVP), particularly the importance of identifying and engaging target customers referred to as 'Franks.' It discusses the necessity of building trust through clear messaging and designing a tailored landing page, while also introducing the concept of a 'wedge' to address specific customer pain points for quicker feedback and improvement.
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