#1164 Richard Ryan | Founder of Black Rifle Coffee on Product vs Distribution, Social Media Influencers, Blockchain & Web3
The Pomp Podcast
00:00
How to Scale a CPG Company
I'd probably go on social blade or one of these websites and try to forecast what a creator would make based off of impressions, look and see if they had any ad deals. You could do like a high level forensic for what it is like without actually having access to that stuff. I'm shocked at how many businesses that are in the physical product game do not understand how powerful the internet is. If you have a CPG company and you have distribution and it's all you need, you're not D to C. Do you want the headache of scaling it that way?
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