Saltmine/Harvard GSD: How to Design an Architecture Firm Today (w/ Jacob Reidel)
Architecture & Engineering Business Strategies
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The Partner Principal Model Can't Scale to the Degree That We Are Scaling
Many firms practises a partner principle, like that model is still the primary clime. Many firms have dedicated marketing teams, but the client basi expects an architect to sit across from them and talk about their work. I'm very fisty if there is room within arcficial practice to have somethingh like a sale's engineer. We've seen some interesting work happening that i'm curious to see more of. This is firms actually experimented with things like n p s, an promoter scores - which i don't know if you're familiar with,. Aims to measure customers satisfaction and tying that directly to company.
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