Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence
Waste No Day: A Home Services Motivational Podcast
Building Influence in Skilled Trades
This chapter explores the critical role of influence in skilled trades, particularly in the home services industry. It underscores the importance of authority, social proof, and likability in fostering trust with clients while suggesting practical strategies for professionals to enhance their credibility. Through anecdotes and research, it highlights how these principles can significantly impact client interactions and sales success.
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