Zero: The Climate Race cover image

Inside the industry that made climate denial work

Zero: The Climate Race

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The Rise and Fall of the PR Industry

The Mad Men series was heavily my own research. It was about like 80% of my own. And then definitely drew also from some academic works, but a lot of archival research. So there's this really persistent story that like the tobacco industry came up with this playbook and then the oil industry just copied it.

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