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The Care And Feeding Of Your Authority Business

The Business of Authority

CHAPTER

The Value of a CRM

Roxanne Jones: One of the things I love about CRMs is the visibility it gives you into what's coming next. She says they're especially important for people who are serving big corporates where your job is either to have a lot of people, like let's say your target is the CFO of Fortune 500 companies. Jones: You can get most of these things for a couple hundred bucks a year. It's worth it to keep it in front of your face so that you have insight.

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