User Acquisition Strategies in a Changing Landscape

Another week - another bonus episode for you.

There is no other way to put it - data is the fuel that powers current economy. When we look at the mobile industry, we see that it is the absolutely essential part of the picture. You know it so well - acquiring app users was never easy but these days it is a real challenge. To win the game, you need to work out a data-driven strategy to acquire users for your app.

On this episode, we feature “Data-driven strategies for UA” panel discussion we hosted during App Promotion Summit Berlin last December.

The topics covered on the panel included user acquisition strategies, incrementality testing and attribution, branding and consistency, creative strategies for UA, creative fatigue, fake ads and transparency, playable ads, future plans for 2025, and more.

This panel of experts includes:

• Ece Stepien, Regional Director Western Europe & MENAT at AppsFlyer
• Jessica Gotti, Head of Performance Marketing at Paired
• Matej Jurcak, ASO & Growth Partnerships at Pixel Federation
• Marta Fogel, Head of Marketing at NeuroNation
• Misha Osintcev, Growth Director at Kolibri Games

All right, without any further ado…let’s go.