6min chapter

Marketing School - Digital Marketing and Online Marketing Tips cover image

How to Make Your Agency Profitable in 2025

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Optimizing Agency Profitability through Key Metrics

This chapter delves into the critical metrics of average cost per hour (ACPH) and average billable rate (ABR) for enhancing agency profitability. It outlines how to calculate these metrics and illustrates their significance in managing labor expenses and assessing project profitability across various pricing models.

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