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#234 William Brown - How To Build a $10M Business

Kickoff Sessions

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Mastering Sales Follow-Up and Advertising

This chapter explores the critical role of follow-up in sales and lead management, discussing content creation as a nurturing tool for potential customers. It highlights strategies for scaling coaching programs, transitioning from organic to paid advertising, and the importance of addressing customer pain points for effective ad campaigns. The conversation also emphasizes simplifying business processes and employing automated tracking to enhance performance and revenue.

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