How to vet accountants and CFOs

This episode features a lighthearted and insightful conversation between Travis and his producer Eric, blending humor with practical advice about managing business finances. They discuss the importance of tracking net profit and operating expenses as critical financial metrics, the challenges of cash flow management, and the nuances of personal versus business finance. Through witty banter and relatable stories, they explore how founders can improve their financial literacy and make smarter decisions for their businesses.

On this episode we talk about:

• Why net profit has become the most important metric for business sustainability​

• Balancing cutting costs with increasing income to optimize profitability​

• The significance of managing cash flow carefully and strategically over time​

• How personal financial management differs from business finance in priorities and metrics​

• The value of engaging a fractional CFO or accountant early to build financial competency​

• Fun anecdotes and humor about business, subscription spaces, and conference jokes​

Top 3 Takeaways

1.  Net profit and operating expenses are key indicators of business health and require close monitoring.​
2.  Proper cash flow management means timing payments to maintain a clear financial picture and operational flexibility.​
3.  Engaging financial experts as coaches can accelerate financial understanding and avert costly mistakes.​

Notable Quotes

•   "The only place where they celebrate high churn would be at like a butter convention."​

•   "Managing cash flow is one of the most underrated parts of running your business."​

•   "Charge enough to overdeliver for your customers because it always costs more to deliver than you expect."​

Connect with Travis Makes Money:

•   Website: travischappell.com​

•   Instagram: @travischappell​

•   YouTube: Travis Makes Money​

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