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The Future of Direct Consumer Brands
I'm excited to see a lot more of this. There have been brands that have been VC funded or possibly, I guess, family, when they come solute. So make sense that like those businesses that were not operating in a disciplined way go the way of the dinosaur and people who were more disciplined start picking them up. It's similar to how Nestle was buying a vital proteins and or gain at the same time. Like for jambies, they're sort of like, look, we already have customers for this product. We might be able to cross sell with our email list with jambies and Loonia certainly with 30 Madison and the pillow club. They can do