2min chapter

Social Media Marketing Podcast cover image

How to Make Better Marketing Decisions: Unthinkable Wisdom

Social Media Marketing Podcast

CHAPTER

Pike Sindrum

Pike indrum is an odd name, so i think maybe it deserves to explain, like, why pike? It comes from a science experiment where scientists dropped a pike in a fish tank and then a bunch of minnows. They tried lowering the minnows into the tank surrounded by some glass. And the pike, because he couldn't see the glass, would just smash up against it over and over again. So this explains a concept called learned helplessness, now known as pike sindrum. We have little details of context swimming in front of us every day, but we don't reach out and use that and inform our decisions with that. That's

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