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The Importance of Evidence of Demand for Digital Ecosystems
Technology is disrupting so many markets now that you're going away from this idea of saying I either sort of like stay exclusively in my link of the value chain. For them, making minority startup investments has been a great way to basically be like, I have this customer access. That's one kind of win-win where you sort of see a time expansion brought about. And when you do that, you actually then accelerate the growth of the whole ecosystem and put yourself in a very interesting spot where you can shape it.