5min chapter

Inside the Strategy Room cover image

169. Three essentials of successful corporate venture capital

Inside the Strategy Room

CHAPTER

The Importance of Evidence of Demand for Digital Ecosystems

Technology is disrupting so many markets now that you're going away from this idea of saying I either sort of like stay exclusively in my link of the value chain. For them, making minority startup investments has been a great way to basically be like, I have this customer access. That's one kind of win-win where you sort of see a time expansion brought about. And when you do that, you actually then accelerate the growth of the whole ecosystem and put yourself in a very interesting spot where you can shape it.

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