#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Introduction
Mika Dawn Boss will share how she bridges the gap between marketing and sales from a commercial perspective to achieve B2B growth. She was previously commercial director at Mimetas, a biotechnology company, before recently being promoted to VP of sales and marketing. Terminus helps you convert target accounts to orchestrated campaigns using personalized advertising, email signatures and chatbots. Visit terminus.com to learn why doing effective ABM at scale means better marketing.
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Transcript
