The Importance of Direct to Consumer Business

I think there's a high barrier to entry in this business. The way you make the road easier is having direct to consumer with higher margins, more regular cash flow. I'm finding my unicorns are very thin on the ground. They're like our wedding pots, and they're bespoke wedding pots that we can design their names on them. But they only come in small doses. That's not profitable. Like personalized tubs, you mean? Yes. Because they only buy from you once. So it's completely unleveraged. You just look in it in isolation, but it's taking a look at someone's got to work it out all that time added in. If it