The Australian Seller cover image

TAS 147 – How Sharon Even has transitioned from selling product ‘opportunities’ to building real brands.

The Australian Seller

CHAPTER

Building Concept Brands in E-Commerce

This chapter features a dynamic conversation on the transition from content creation to brand building in the Amazon industry. The speakers share insights on defining customer avatars, the importance of product differentiation, and the emotional connections that drive successful brand development. They emphasize leveraging personal experiences and collaboration to create unique and resonant product concepts, while navigating the challenges of a competitive market.

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