Calvin Klein: Retailers that sell needs will continue to be lagers. They will not be the innovators because they don't have to. I'm going to look to the wants as those that are going to be innovating and leading. He says authentic connection beyond transactional with guests is going to differentiate strongest brands.
While many retail businesses have struggled to cope with a wave of disruptions — from pandemic to supply chains to inflation — Lululemon has continued to scale, even when retail sales elsewhere dipped. CEO Calvin McDonald shares how mid-term strategic planning, control over inventory, and a culture that climbs mountains together has fueled agility and versatility. When it comes to brand-building and community building, Calvin says, it’s critical to lean into listening, so you can amplify what makes your business truly distinctive.
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