The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

506. The Bright Side of Bias: Understanding Optimism in Decision Making

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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This chapter examines optimism bias, a cognitive tendency that shapes our beliefs and decisions. It discusses the benefits of optimism in fostering positivity while warning against the risks of neglecting potential challenges.

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