020 - Year 1 of Psych of Games Articles
Psychology of Video Games Podcast
00:00
Monetization through 15-Second Commercials in Free to Play Games
This chapter discusses the use of 15-second commercials as a monetization tactic in free to play games. The speaker shares their experience of adding a 'watch an ad' option in their game, which allowed players to watch an advertisement and give benefits to their opponents. They explain how this tactic increased the percentage of tippers from 0% to 60%.
Transcript
Play full episode
