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S3E6: Capital One Case Interview Example

Strategy Simplified

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Credit Card Master's Strategy to Cut Out the $95 Annual Fee on Its Most Popular Card

In the last year, COVID has driven consumer spending and in a related way, consumer credit balances up. While we offer an array of cards, we want to grow. Our company is considering dropping our $95 annual fee on its most popular card,. And their focus is on becoming more competitive to enlist more people. What should it do and why? All right. Bring it on.

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