How to Sell the Solution to Your Big Problem

Many times health coaches worry that higher prices are going to exclude clients who can't afford your services. If I'm solving a big problem for someone, they're more likely to pay for that and they're more Likely to pay a premium price. You want to sell the solution to their big problem. That's how your signature program has magic. So by creating your signature program, being able to raise your rates, you're actually able to serve more people in the world rather than making that bare minimum,. Does that make sense?