The Differences Between Facebook and YouTube Ads

I think it has a lot more to do with the people that you're going after and where they spend the most time on the platform, because at the end of the day like YouTube ads. Yeah, they have some search intent behind them but it's still an ad popping up on people. And so, while your ads can still show up on that they're also showing up on more broader videos,. not exactly when someone is typing in for those type of keywords.