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Suck in the middle: the hole in America’s consumer base

The Intelligence from The Economist

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Shifting Consumer Dynamics

This chapter delves into the challenges retailers face in America amidst economic pressures on the middle class. It highlights a trend where discount retailers thrive while mid-range stores struggle, showcasing a significant shift in consumer behavior towards budget-friendly options. The discussion also touches on the resilience of the luxury market, emphasizing the polarization of consumer spending across different income levels.

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