How Do You Stand Out From the Crowd?

Sally Kohn: I was just typing in scrap and pallet man into Google. She says people are looking for, they want to see what he's up to. But the key thing is, as she says, it's like what you face as an author. So how do I stand out from everybody else? What are some techniques I can use?Kohn: The other part that we share in the book is what we call the five attention triggers.