And

like, I think in like, May or June, we basically have been flat ever since in terms of ad spend, but revenue continued to grow. And so like, one of the exercises that I did, like in preparation for a board meeting was like the most simple version of like a linear regression Excel right? Like I took like the sales by day and the ad spend by day per channel. And like, the R squared, like the correlation coefficient for like Facebook spend in Amazon was like 87%. And the correlation for Amazon spend and Amazon revenue was like 60%. And okay, that'd be like the most, you know, full group way to like try to attribute anything. But like, to me it said, hey, like, holding off on Amazon for a hot sector, it might be worth it just to see what happens. And then it's like, you know, our spend in May was like the same as our spend in July with like 20% higher revenue in July probably. So like, a lot of women answered the question like we love Amazon. I think Amazon is going to be a $30 billion channel for men who haven't a couple of

years. That's incredible. Yeah, so again, going back to my old agency days, we had a guy that was in beard care, like like men's beard stuff like that. And he crushed it. His Amazon was probably he was doing maybe like five, six million a year and four of that five of that was coming from Amazon. And the crazy thing was he didn't even have a bunch of SKUs on there. He had like three or four kind of hero SKUs on there. And then a couple bundles, like you said, but the only thing that Amazon is the not challenged, but speaking of like the inventory issues, if you run out of inventory, they don't give a F dude, they will delist you so quick. It's crazy. It's not

care.

They're gone.