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Productized in Lisbon is exceptional — an energising, thoughtful conference for product leaders. We're honoured to partner with Productized again and grateful to Bobcats Coding for making this Lisbon series possible.

In this Talk in Ten from the Product Agility Podcast recorded live at Productized Lisbon, Nasreen (author of Product Delight) joins us to explain why products people love combine functional utility with emotional connection. We dig into what 'delight' actually means, how to validate emotional design early, and why emotional bonds drive retention, revenue and referrals.

Key topics discussed

What separates products users love from those they tolerate — functional vs emotional motivators
How joy and surprise form the core of Product Delight
Examples (Spotify, Revolut, ChatGPT) that show emotional connection in action
How emotional connection increases tolerance for missing functionality
Metrics and research linking emotional connection to retention, revenue and referral

Guest bio:

Nesrine Changuel is the author of Product Delight, a product coach and trainer with 15 years building globally used products (Skype, Spotify, Google Meet, Chrome). She teaches Product Delight — a method focused on designing experiences that combine functional usefulness with emotional resonance.

Thank you to Bobcats Coding for sponsoring our Lisbon series. Visit bobcatscoding.com to download their AI Economics guidebook and learn how they're helping teams build better AI-enabled products.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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