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Land Enterprise Deals Using Great Openers with Christian Banach

Live Better. Sell Better.

CHAPTER

How Do I Craft a Good Message Around That?

"If you don't understand the problems of your prospects and personas, your messaging is never going to land," he says. "You have to be very short and concise in your message but at the same time, drill down into ... a solution that we have an idea about how to solve that problem" 'I knew we were going to vibe on this when I saw like one, I love acronyms,' she adds.

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