The Continuous Invention of Brands

Rine: Can you share an example of where you've seen or help leads some continuous re invention? And the difference that's made for successful e ells. The dallas cowboys were en take, take them back a decade ago. Now ther, they've become a technology and entertainment company,. They'r monotizing the business in the brand in a whole new way. Ondthe star is a 91 a year mixed use retail conglomerate.