How to Structure an Emotional Connection With Your Audience

CEOs are driving movement sized initiatives where their product is going to change the world. "There's a phase where you cast the dream, and that's when you need a moment of inspiration," he says. We tend to be able to run harder and faster than anyone because we can see so far in the future. And it's meeting them where they're at with the right kind of water and fuel for their spirits"

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