Radar - by nexxworks cover image

Radar - by nexxworks March 2023

Radar - by nexxworks

CHAPTER

The Future of Advertising

This is groundbreaking. I mean, people are going to look back at this and saying it's like 2007. But when digital started 25 years ago, it created the Googles of this world and the Amazons of this world,. No European players. There is no European cloud initiative, which comes even close. And I think we're now in a situation where we have, again, a fourth wave on our hands. This is maybe the biggest one that I've seen in my career.

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