The Financialization of Basketball and Modern Brand Culture

Big Wos and I were interviewed for The Spoils documentary, which examines how the AAU business is changing as the money in the NBA and NCAA explode. Director Mike Nicoll sat down with us to discuss that plus so many related topics of mutual interest.

For instance, in recent years, American youth basketball has become something between a sport and exercise in social media brand building. Team USA just won gold in spectacular fashion, but is this the last truly dominant American basketball generation? Is that just natural as the sport gets more internationally popular, or has something gone wrong in how we cultivate future superstars?

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