3min chapter

House of Strauss cover image

HoS: Wosny Lambre and Mike Nicoll on the AAU to NBA Business

House of Strauss

CHAPTER

The Financialization of Basketball and Modern Brand Culture

This chapter explores how financial dynamics shape the world of basketball, reflecting broader societal trends. It highlights the effects of elite institutions and modern technology, culminating in a discussion about a film that deeply examines these themes and their impact on personal branding and media perception.

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