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2min chapter
Viant $DSP CEO Tim Vanderhook - ad tech, fraud, and the first-party data revolution
"World of DaaS"
Intro
This chapter explores the intricate nature of ad tech fraud, defining its scope and the difficulties in measurement. It reveals new findings from an MIT scientist that indicate a significantly larger problem of fraudulent activity than previously understood.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode