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E108: Unpacking Ebsta’s Benchmarking Report with Guy Rubin

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Rethinking Sales Performance: Data and Leadership Insights

This chapter explores a mix of personal anecdotes and a detailed analysis of a benchmarking report revealing alarming trends in sales performance. It highlights the challenges sales teams face, where a small percentage of representatives drive most revenue, stressing the crucial role of effective leadership and data-driven strategies. The conversation underscores the need for consistency in management practices and the importance of nurturing talent within an increasingly competitive market amplified by AI.

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