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Episode 69: Estuarine Mapping with Dave Snowden

The Thinking Leader

CHAPTER

The Dangers of Complexity

Up until COVID we were selling to enthusiasts. We're telling people what we can do for them and they're not fussed about how we do it. This goes back to business. And you know, simultaneous presented diverse options. It happened with systems thinking back in the 80s and 90s. It's happened with complexity now. The world is why for saying their methods are complex. All they're doing is taking some sort of fairly rotten fresh spray with aerosol and wrapping it in some fancy cover - which they don't understand.

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